Business Diagnostic
You know your work. It’s the business that needs attention.
A business diagnostic for spiritual and holistic practitioners.
Find out what is getting in the way, and what to do about it this week.
My promise: if the findings are no use to you, ask within fourteen days of delivery for a full refund.
The next page collects your payment securely through Stripe under Silverfyre. After payment you’ll be able to choose a time for our meeting.
What I usually see
Your craft is rarely the problem.
Most of the practitioners I sit with are excellent at their craft and worn down by the business around it.
- Fairs may be busy, with little momentum afterward.
- People leave satisfied, except the relationship ends there.
- Your website no longer reflects your work, because it is too hard to update.
- Pricing has stayed the same for a long time.
- The hard part is knowing which action or change will make the biggest difference in your business.
Diagnosis
Know the problem before you spend on the answer.
Most business advice arrives as a solution. Post more. Build an email list. Raise your prices. Redo your website. Any one of those might be right for you. The hard part is knowing which one matters most in your business.
Groundwork starts there. We’ll talk about your business and then I’ll put together a summary of the three key things to address, with a practical action you can take for the most important one.
Your Structure
How you are set up, your offer, booking, follow up, and use of time.
Your Reach
How people find you, their understanding of what you offer, and how you stay connected.
Your Earnings
What you charge, what you keep, and where your time goes.
The purpose is to strengthen the business underneath your gift, your modality, your practice, so that it takes less of your attention, time, and energy.
You will get
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01
The Diagnostic
A focused sixty minute conversation about your practice, to identify what is working and what is costing you.
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02
The Perspective
I point out the patterns, habits, or friction you may not be seeing, so you can look at your business with greater clarity and know what needs attention.
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03
The Summary
A concise summary of the three most important things to address, delivered within seven days, so you are no longer left guessing about what is holding the business back.
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04
The Central Priority
Know which issue deserves attention first, instead of trying to repair everything at once.
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05
The First Move
One practical action small enough to begin that week, so you leave with something to do rather than something to think about.
The next page collects your payment securely through Stripe under Silverfyre. After payment you’ll be able to choose a time for our meeting.
What comes up
What gets in the way can be named.
Examples of what may be uncovered. Every business is different, so your results may vary.
- Prices sit on the table at the fair and nowhere else, so nobody can consider it later.
- Names and emails get collected, and then nothing is ever sent.
- There is only one thing to buy, with no clear next step for people who want more.
- Happy clients would refer you, and they are never asked to.
- The same admin gets rebuilt by hand every time because no system was ever put in place.
The diagnostic is finding what costs you the most, and what you can do about it.
A little about me
Jenn Parreno
I first began working in these spaces in 2001.
My work is diagnostic by nature. I look closely at a person, a business, or a situation, find where the friction actually sits, and say what deserves attention first.
I have worked at fairs and festivals as a practitioner, speaker, and workshop facilitator. I know what it feels like to finish a successful fair after a full day of clients. I also know what comes after, when you are waiting for the next event and trying to figure out how to build the business beyond a few weekends here and there.
There is no need to explain or defend your craft, so we can spend the entire hour on your business. Groundwork puts the attention on the structure underneath it, and leaves the practice itself alone.
Pricing
Groundwork
$331
One time fixed fee. No further commitment.
- One sixty minute diagnostic session
- A written summary within seven days
- The three most important things to address
- Which one comes first
- One move you can make this week
My promise
If the findings are no use to you, ask within fourteen days of delivery for a full refund.
The next page collects your payment securely through Stripe under Silverfyre. After payment you’ll be able to choose a time for our meeting.
Where we meet
Virtual sessions from anywhere.
Groundwork sessions are available online via Zoom or phone call, with in person meetings offered at selected local events.
Current in person dates show in the booking calendar.
Questions
- Is coaching part of this?
- No. Groundwork is a diagnostic. Its purpose is to name the structural issues that matter most and put them in order.
- Will you comment on how I practice?
- No. Your craft, gift, modality, and beliefs stay outside the scope. I look at structure, reach, and money with regards to your business.
- What if my business is a mess?
- That is completely alright. Come as things are. I am not here to judge you or your business. Seeing things as they actually are gives me a clearer picture of what is going on, and of how I can help, than if you try to tidy things up first.
- What if my problems are already obvious to me?
- You may already recognize many of the symptoms. The value of the diagnostic is identifying the three most important things to address, what order to address them in, and the first steps to take.
- Is implementation included?
- Nothing else is bundled with Groundwork. It is one session with a written summary, and no sales pitch afterward. If you want further help, including implementation, we can discuss it and quote it separately.
Booking
Begin With the Right Problem.
You do not need to fix everything at once.
You need to know the most important thing to address first.
The next page collects your payment securely through Stripe under Silverfyre. After payment you’ll be able to choose a time for our meeting.